Antoine Hemon-Laurens has a strong expertise in Digital Transformation and Customer Engagement solutions. His role at Quadient is to drive product strategy and to conceive innovative solutions helping insurers and banks to better engage with their customers. He focuses on mobile solutions, customer engagement, digital signatures and new technologies such as blockchain and artificial intelligence to help enterprises grow their revenues and reduce their operational costs
Digital Experience Platforms help to enable successful digital transformation projects. They address key challenges derived from constantly evolving technology. Digital Experience platforms are often viewed as an evolution of WCM (Web Content Management). However, WCM has long been about website management and new customer acquisition, whereas larger opportunities reside in monetizing existing customers upselling and cross-selling products and services.
Every day, Enterprises must support more screens, more operating systems, more capabilities and more hardware. In addition, today’s customer experience is carried out on both digital and physical channels. On top of that, enterprises must comply with strict regulations. As a result, they are struggling to deliver a consistent omni-channel customer experience across digital and physical channels.
3 reasons why a Low-Code Digital Experience Platform (DXP) is necessary
1) The cost of managing Personalized Digital Experience (PDX) in digital & physical channels represents up to 70% of the overall cost of running these channels
According to Gartner, the cost of web and mobile applications is significantly impacted by the cost of all the personalized content (DXP) found within these apps. In addition, Enterprises must maintain a set of documents compliant with local regulations such as contracts, terms and conditions, forms, etc. Digitalizing document centric business processes is expensive and time consuming as they are often managed by separated teams.
2) There is 5 times more business demand than IT capacity
Competition is fierce, and line of business and marketing departments place more and more requests to IT teams in an effort to keep up. More demand combined with more channels is creating huge bottlenecks and delays in Enterprise digitalization strategies.
3) Technical skills are scarce and expensive
37% of enterprises are monitoring mobile application skills shortage, Outsystems says. As a result, it is difficult for some enterprises to recruit the right skills to achieve business transformation. It results in salaries inflation ranging from $150k to $200k depending on location and skills. Younger generations are often attracted by more agile companies (start-ups) located in technology hubs. Large organisations competing against these start-ups need to attract skills & resources to implement their digital transformation strategy.
Quadient’s Low-Code Digital Experience Platform addresses both digital and physical (print & document composition) channels together. With one skill set and one tool, people without development skills can rapidly create Personalized Digital Experiences for web and mobile apps. They can also create and maintain regulatory compliant documents. Business users are also empowered to edit and amend content in minutes, not months.
Click here to learn more. What is Digital Experience