Always Acknowledge Customer Preferences
According to United States Postal Service® statistics, 10 billion visitors went to usps.com in 2016. Those numbers speak to customers visiting to learn about information, services and tracking, but where are your business customers going to for their information, invoices or communications?
Every business owner needs to assess if their customers want their mail or invoices sent by email for review by phone or on a tablet/laptop/desktop. Undoubtedly, a fraction of customers want their information sent to traditional mailbox they open every day. What about if they want both? All those choices impact the business bottom line.
Neopost USA’s Kevin O’Connor says the pillars of business communication that need to be considered include customer engagement and revenue growth.