Kim Mauch has over a decade of experience absorbing the ins-and-outs of effective mailing preparation and submission processes with a heavy emphasis on new USPS technologies including Intelligent Mail and electronic documentation.
In her current role as postal products specialist for Quadient, Kim educates customers on how to efficiently meet the latest USPS regulations.
She has presented at MailCom, National Postal Forum and numerous educational forums, including full-day channel training sessions, online webinars and high-profile customer training programs.
Savvy mailers satisfy the Move Update requirement by using NCOALink®, a pre-mailing process to find businesses, individuals, and families that have reported their move to USPS®. By updating the address electronically before the mail is sent, mailers can qualify for Full Service prices and save themselves and USPS millions of dollars in production, opportunity, and mail forwarding costs.
Unfortunately, not every move reported to the Postal Service is included in NCOALink. When the old or new address is not verifiable against the USPS CASS database, the new address is not returned. Efforts are underway that will better ensure that both the old and new addresses can be DPV validated by the Postal Service. DPV validation confirms that the actual delivery address exists, and this effort will increase the amount of changes that get included in the NCOALink dataset.
On the mailer side, having addresses with a full 11-digit assignment is just as important to ensure being included in the NCOALink process. It’s worth spending some extra effort on the addresses that do not get a full 11-digit assignment out of the CASS process. Many service providers offer extra services to deal with these records, and the Postal Service also provides two offerings to deal with these bad addresses. Address Element Correction (AEC) can correct 40 - 60% of these remaining bad addresses, and the remaining problem addresses can be sent to AEC II where they are sent out to the individual carriers to leverage their knowledge of their route to fix the address.
Other changes not included in the x data are individual and family moves from business addresses, and moves from and to addresses in colleges, universities and long term care facilities. The USPS is currently running a pilot program to get more of the moves from and to colleges and universities into the NCOA database. College students move frequently, both to and from campus, and among the various dormitories. In most cases, final delivery at these locations is handled by the mailing department at the college or university, which is partially why USPS has not included these moves to date. Most on-campus addresses are not currently in the USPS Address Management System (AMS) database, so college representatives are working closely with USPS to get the data entered in a format that can be consumed by NCOALink. Currently there are five universities in the pilot, and moves from those addresses are live in the current NCOALink data.
Mailers can identify these moves with the NCOALink footnote code 07, which was previously designated for issues finding a move due to gender. Keep in mind that getting a match in NCOALink involves being able to match both the address and the name that has been submitted. The new address is not currently returned, but mailers can evaluate their lists to see if the recipients have moved. As more colleges and universities enroll in the pilot, these moves will be added to the USPS database.
Colleges and universities who would like to participate in the pilot can contact Quadient to get connected with the pilot administrators at USPS. The process includes filling out paperwork, formatting address data for college/university on-campus housing, and reporting results to USPS. The pilot will continue throughout 2017, with results and next steps identified early in 2018.