You may categorize your customers into a few convenient demographic categories – gender, S.I.C. code or location for example. That doesn’t mean, however, that your customers’ business needs can be compartmentalized. Your customers believe that you see them as individuals.
They want to feel special. They want to be more than an entry on a spreadsheet.

Businesses Must Beware of Choosing Process Convenience
Over Customers’ Best Interests

Business communications is one area in which it’s easy to alienate customers. Some mailing and shipping service providers make the mistake of selecting an easy-to-manage, low-cost communications channel that suits their own needs. Sending correspondence in mass via email is appealing because the send button only has to be pressed once.

Careful. The approach that is easiest for you may not suit the majority of your customers. They are used to communicating across multiple channels. They want to use physical mail, email, social media and any other distribution platform that best suits their message. You must provide content distribution options and choices or risk losing customers.

Personalization Shows Consideration

Personalization is another effective way to show your customers that you understand their individual requirements and that you value their business. And these days, there’s no reason for you to edit documents manually and prepare them to travel via a single channel. That’s time consuming and prone to errors.

You can streamline your customers’ business communications processes with the help of multichannel output management software. This technology-based solution learns your customers’ preferences and automatically personalizes and distributes each piece of correspondence via the most effective channel.

Multichannel output management software greatly reduces the possibility of human interference, saves you time and money and ensures that the right message reaches the right customer via the right channel. It’s a win win.

Four Ways You Benefit from Multichannel Output Management Tools

  • Personalized, professional-looking communications sent via the right channel help engage your customers, create loyalty and build relationships.
  • Full business communications integrity means that the the right correspondence reaches the right recipient.
  • Mundane, time-consuming document preparation tasks are things of the past because printing, folding and inserting can be successfully completed with just a few clicks.

  • Postal costs decline because automated batching for physical pieces keep costs low.

Ralph Mezzoni

Ralph Mezzoni

Director, Product Marketing - Mailroom Solutions

Ralph Mezzoni is the Director of Product Marketing for Mailroom Solutions at Quadient USA.  He has spent over a decade helping to develop new technologies to optimize mailing processes while minimizing mailing costs for customers across the United States.

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