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Customer Communications Management: Why CaaS, Why now

The case for cloud-based customer communications

Scott Draeger Thursday, Apr 22nd 2021

Where we were (CCM), where we’re going (CXM) We’ve talked a lot recently about CCM’s evolution to CXM. Mature CCM platforms streamline production of customer communications like...

Quadient's Intelligent Communication Automation solution doubles down on our mission to drive the world's best customer communications

Tamir Sigal Thursday, Apr 15th 2021

Every business – regardless of size, region and industry – must communicate with their customers effectively. As a marketing executive with 25-years' experience, I’ve...

NFT-protected software assets. How the five C’s see IT

Scott Draeger Thursday, Apr 1st 2021

ARCHIVE: APRIL FOOL 2021 Everyone’s talking about Non Fungible Tokens (NFTs), including Quadient. How this approach to blockchain-based commoditization of digital assets become a sensation...

Elevate customer experience with CCM to CXM transformation

CCM to CXM: A Crucial Transformation for Excellent Customer Experience

Avi Greenfield Tuesday, Mar 23rd 2021

There are few adages longer lasting than the customer is always right. The scale on which that holds true in its entirety is a sliding one, certainly. However, the core concept of putting the...