Customers receive an abundance of digital communications, online and on personal devices, which is why print communications shine, as they stand out more to the customer. Consumers benefit from the tactile experience of print communications, and it serves as a reminder to perform an action (such as to pay a bill). It seems consumers have put a premium on individuality, reflected in their desire to choose for themselves how they want to be communicated with. Thus, their buying power continues to drive the way businesses communicate.
Customers demand an immersive, personalized experience from every communication, regardless of whether it is in print or digital format. With channel choice becoming critical and customer preferences ever-changing, businesses face these opportunities amongst a plethora of challenges.
Companies need to build and facilitate a partnership with customers.
- Budgets are shifting from marketing to communications.
- Strategic objectives are emphasizing digital communications in customer retention.
Print communications offer a distinct set of advantages that make them uniquely valuable in the digital world. However, they must work in synergy with other channels. Consumers interact with print for a longer time and see it as a higher value communication. Digital communications offer a separate set of advantages that make them useful and have the ability to complement print communications.
Print communications:
- Create a more lasting impression
- Evoke a stronger emotional attachment
- Result in better recall
Digital communications:
- Fulfillment to market is swift and timely
- Relay messages quickly
- Result in quicker call to action
How do we use print communications within a cohesive strategy?
On Thursday, October 21 at 11AM EST / 4PM UK / 5PM PARIS we are hosting a webinar entitled: How the hybrid workforce changed how we communicate, with our friends at IDC. The webinar will focus on communication strategy changes and include new bespoke research from IDC.
Discussion topics include:
- New trends in business operations and customer preferences
- The importance of print communications in an outreach strategy
- What communication type (digital or print) does best for which type of outreach (transactional, marketing, account management, etc.)
Our Guest Speakers:
Robert Palmer, IDC
Research Vice President, Imaging, Printing, and Document Solutions
Robert Palmer is Research Vice President with IDC's Imaging, Printing and Document Solutions team. He is responsible for written research, forecasts, and analysis in multiple practice areas covering managed print services, document solutions, business workflow automation and optimization, and hard copy transformation. Mr. Palmer's research also includes a particular emphasis on the office imaging channel and transformational strategies and technologies impacting the future of the office imaging market.
Kevin O’Connor, Quadient
Vice President – Channel Marketing and Planning
Kevin O’Connor is the Vice President – Channel Marketing and Planning, working in both the global Mail Related Solutions (MRS) organization and the North America MRS Sales and Marketing operation. He has been with Quadient for almost 12 years and has over 23 years of experience in various roles in the mailing and shipping industries. Kevin’s primary responsibilities include Strategic Planning, Channel Marketing and Product Marketing, specializing in managing, marketing, and cross-selling mailroom solutions to businesses of all sizes.
We look forward to you joining the webinar on Thursday, October 21 at 11AM EST / 4PM UK / 5PM PARIS, register today: How the hybrid workforce changed how we communicate