If you missed our recent webinar on the State and Print and Mail Outsourcing featuring Kaspar Roos CEO and Founder of Aspire you can still watch the replay. In the webinar, we cover how companies are optimizing their outbound mailing process to drive efficiency and better engage with their customers. In this highly competitive and demanding day and age, one of the keys to customer retention is being able to drive a consistent multi-channel experience.  Below we highlight some of the questions we received and address how outsourcing some or all of your outbound mail processing is proving successful for many SMBs.

How do I make customer communications a competitive differentiator?

Relevance is the essence of personalization and personalization is key to improving customer experience. Make better use of the data you already have to ensure communications are relevant – both in the content of the message and the channel through which it’s communicated. Let customer needs and preferences drive the way you communicate to determine the right balance between print and digital communications.

How can businesses begin unifying their approach to hybrid customer communications?

The first step is centralizing control of communications to a single view to foster a consistent brand image. 

  • Speak to the customer in one voice at every stage of the journey
  • Ensure this one voice is informed with all available data so that it will be relevant to the individual consumer

Print’s tactile nature makes a more lasting impact and can communicate an impression of quality while digital is best for quick messaging and facilitating true, two-way interaction with customers. Be sure to make the most of the unique attributes of both print and digital mediums so you can provide a consistent level and character of communication with your customers.

How can small businesses move toward personalized interactions on a budget?

There are cost-effective, subscription-based solutions that help organizations deliver secure, engaging, and compliant documents to their customers. A scalable hybrid mail solution like Impress Distribute is cloud-based and can be easily integrated into your legacy systems with no IT involvement.

It’s important to remember that the journey to relevance requires more than just technological investment. That investment must be coupled with a commitment to reforming the process. To learn more about how a hybrid mail solution could benefit your business check out our Guide to Mail Outsourcing and learn why SMBs are adopting an outsourced mail solution to revolutionize their manual customer communication workflows. 


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