The Top 4 BOPIS Best Practices to Build a Killer Retail Strategy
In-store shopping has been on the rise as sales rebounded 8.2 percent in 2021 with $21.09 trillion more spent than in 2019. In September 2021, physical store sales increased to 64 percent of all retail sales in the US alone.
BOPIS (Buy Online, Pick-Up In-Store) has become increasingly important for retailers and consumers, which is why having a solid omnichannel presence is imperative. To help you create a killer retail strategy, we’ve compiled the top 4 BOPIS best practices to drive revenue while building unforgettable customer experiences.
1. Simplify your BOPIS experience
Although you may want to place your pick-up counter at the back of the store to increase the chance of additional sales, you must resist! After all, 61% of all customers already make an additional purchase when retrieving their orders in-store. Instead, set up your BOPIS collection area near the front of your store, adding extra signage or special entrances to make the experience easier for your customers.
2. Communicate early and often
Communication is key, so it’s important to reach out to customers early and often. Create a Frequently Asked Questions (FAQ) area online or in your mobile app to provide exact details on how to retrieve an online order. Don’t forget to send emails to both confirm and update on the progress of a purchase to maximize efficiency and ensure a positive customer experience.
3. Personalize rewards
Personalizing the shopping experience cements customer loyalty and spurs incremental sales. Consider sending mobile notifications or emails about related products a consumer might be interested in, or design special prize offerings, such as vacation sweepstakes or exclusive item giveaways, to boost BOPIS purchases and drive more customers in-store.
4. Integrate tech-forward solutions
Buy Online, Pick-Up In Locker (BOPIL) is a staple for retailers. Smart lockers, such as Parcel Pending by Quadient Parcel Lockers, allow customers to retrieve their online or in-store order in as little as 10 seconds with zero human interaction. In conjunction with your BOPIS offering, BOPIL provides a scalable, convenient solution that will save you time and money.
The future of retail
The retail industry is evolving fast, with even more strategies and developments yet to be seen. Retailers today must remain flexible with their strategies and keep a pulse on relevant, trends that better serve their customers.
Contact us today to learn more about how Parcel Pending by Quadient will help take your BOPIS strategy to the next level.
For the full list of BOPIS best practices, download our eBook “Top 7 BOPIS Best Practices for a World-Class Omnichannel Shopping Experience”.