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Top holiday reads for the 'how-to' person on your list

Stephanie Clarke
Posted by Stephanie Clarke Director of Content Marketing Friday, December 6, 2019 - 01:40

Stephanie Clarke is the Director of Content Marketing at Quadient, responsible for developing and executing Quadient’s global content strategy. Stephanie has more than 14 years of experience in the software, technology and manufacturing industries. She has a proven track record for designing and implementing winning and profitable B2B marketing strategies for global technology brands. Stephanie holds a B.A. from Wilfred Laurier University. She is very active on LinkedIn and Twitter – please connect with her by clicking the icons above.

Customer Experience Update
Top holiday reads

For the ‘How-to Person’ it’s not enough to know about something; they want to know how to do something.

Blindly charging forward is not part of the how-to person’s DNA.

‘Knowing how’ empowers the how-to person. Having an understanding of a topic or task allows them to take on the next steps with confidence and peace of mind.

In 2019 these were the most downloaded how-to assets from the Quadient website making them must reads for the holiday season.


1. “The CCM Maturity Model”

Where do you fit on the CCM maturity scale?

This whitepaper proposes a 5-stage maturity model that can be applied against customer communications management (CCM) solutions.

Like a gift from Santa, this intriguing exploration will help how-to enthusiasts ascertain where their organization sits on the CCM maturity scale, and then determine how they can move from their current level to the next and beyond.


CCM Maturity Model


2. “Platform Consolidation Made Easy with Quadient InspireXpress”

According to Madison Advisors, “retiring legacy software tools to consolidate to a single or more advanced platform is the best way to lay the foundation for building an infrastructure to manage communications and support omni-channel delivery.”

Unfortunately, as every how-to personality type knows, transitioning to a single platform is about as stress-free as putting on a holiday dinner. Cost, risk, complexity, and lack of resources are some of the typical reasons why CCM technology migration projects are postponed to a later date.

Many enterprises struggle to get past the specifications-gathering process but there is hope. In this whitepaper, the authors explain how Quadient InspireXpress leverages a unique approach to expedite CCM platform consolidation and migration from legacy technology--an approach that has proven to reduce time spent on specification gathering by up to 95%!

Consolidating platforms


3. “Market Guide for Customer Journey Analytics, 2019”

A Gartner survey found that nearly half of IT and business leaders who invest in customer analytics see customer journey analytics as their top priority.

But how can you determine which customer journey analytics solution is right for your organization? As many business leaders know this can be a challenging task, especially when alignment among disparate units is critical for a successful implementation.

This Gartner report solves some of the mystery behind this process, outlining how application leaders must first develop an understanding of the desired outcomes and affected KPIs based on customer journey analysis before engaging with prospective vendors.


Gartner Market Guide for CCM



4. “Aspire Leader Board Report”

How can you determine which customer communications management (CCM) solution is right for your organization? Which solutions perform best at the tasks your company needs most? There are a lot of options out there in the marketplace but relax, enjoy your glass of holiday cheer because Aspire has done the comparative work for you.

In this report, Aspire provides you with a dynamically interactive vendor comparison. What makes this evaluation tool unique is that it is a digital-first ranking grid that provides end-users with the ability to employ filters so they can review each vendor based on the attributes they are specifically looking for.

Aspire Leaderboard 2019