USPS® Announces Six Promotions for 2013

Kim Mauch
Posted by Kim Mauch Sr. Product Manager Friday, October 19, 2012 - 11:00

Kim Mauch has over a decade of experience absorbing the ins-and-outs of effective mailing preparation and submission processes with a heavy emphasis on new USPS technologies including Intelligent Mail and electronic documentation.

In her current role as postal products specialist for Quadient, Kim educates customers on how to efficiently meet the latest USPS regulations.

She has presented at MailCom, National Postal Forum and numerous educational forums, including full-day channel training sessions, online webinars and high-profile customer training programs.

Customer Experience Update
USPS® Announces Six Promotions for 2013

Next year, you’ll have six opportunities to save money on postage by using the USPS incentive programs. For each one, you’ll need to sign up in advance on the USPS Gateway site, and you’ll need to use both the Intelligent Mail barcode and electronic documentation. Here’s a quick look at the incentives you could try out next year:

  • Direct Mail Mobile Coupon/Click-to-Call
    March 1 – April 30
    This incentive offers a 2% upfront discount on First-Class and Standard Mail letters, cards and flats. These pieces must have a 2D barcode like a QR code that redirects to a mobile coupon site or activates a phone call.
  • Earned Value Reply Mail
    April 1 – June 30
    This incentive offers a $0.02 postage credit for each Business Reply Mail (BRM) or Courtesy Reply Mail (CRM) piece that is scanned in the network. This will encourage the use of BRM/CRM pieces in outgoing mail.
  • Emerging Technologies
    August 1- September 30
    For those on the cutting edge of mail technology, this incentive offers a 2% upfront discount on First-Class and Standard Mail letters, cards and flats. These pieces must include advanced features such as augmented reality or near-field communication.
  • Picture Permit
    August 1 – September 30
    For mailers who would like more options around their permit indicia, this incentive offers the use of the Picture Permit indicia for no fee.
  • Product Samples
    August 1 – September 30
    USPS wants to get samples back in the mail. This incentive offers a 5% upfront discount for parcel mailings that include a product sample.
  • Mobile Buy-it-Now
    November 1 – December 31
    Timed for the holiday shopping season, this incentive offers a 2% upfront discount on First-Class and Standard Mail letters, flats and cards that include a mobile barcode that redirects to a shopping web site.