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Quadient Blog

Connecting ideas and people.

How to Fine Tune Your Customer Journey Mapping

Posted by Stephanie Clarke on Monday, August 12, 2019 - 17:52

When an organization has a client base that is composed of multiple generations it’s easy to make assumptions about the desires and wants of each generation based on generalities. Doing this, however, would be unwise.

For example, not every member of an older generation prefers to speak to a live person and not every member at the younger end of the target audience spectrum wants to conduct all of their business over a smartphone.

5 Generations and Their CX Expectations: Exploring the differences and similarities

Posted by Stephanie Clarke on Tuesday, July 30, 2019 - 19:56

Unless your business is targeting one particular age group, aiming your communication initiatives at one specific generation at the exclusion of the others is not ideal.

So how can you effectively communicate with multiple generations when each age group has a different comfort level with technology?

generations defined image

Top 3 Change Management Guidelines for Your CCM Migration

Posted by Scott Draeger on Monday, July 22, 2019 - 21:57

Recently, I wrote about how Quadient’s new AI, ML and NLP-based technology can help in the RFP writing process by reading through thousands, or even millions of your customer communications to analyze how your applications can be best grouped as you create the customer communication portfolio of the future. Now that we have some rough architectural diagrams and a good feel for rules and content reassembly, let’s explore how that helps you get to the next phase of your journey.

Don’t want to write that CCM RFP? Let an AI help

Posted by Scott Draeger on Wednesday, July 17, 2019 - 18:38
I get it. It’s summer. You’re busy. You don’t want to write that CCM RFP. Don’t. Why not let AI handle the bulk of the RFP writing process? Especially the first part, which is the worst part. While you and the CX team are building your wish list, you are generally tasked with defining the current state of communications.

Customer Blog: Preparing an executive demo of Quadient® Inspire

Posted by Mitch Kocen on Thursday, January 3, 2019 - 22:09

Congratulations! Your months of planning, dedication and hard work lead to the successful implementation of your Quadient Inspire solution! Now that you’re done, senior leadership wants a demo, to see what all this fuss has been about. You have 15 minutes next week to present the solution, justify the effort and build enthusiasm for the next phase of the implementation. How are you going to wow them?

How to know if Mr. Müller and Mr. Muller are the same person

Posted by Esther Labrie on Tuesday, December 11, 2018 - 18:03

The Internet and digital communications capabilities have allowed organizations in every industry to expand business beyond their home borders and attract customers from around the globe. If companies want to maintain their global footprint and continue to grow, it’s imperative that they can trust their global data.

 

Where do your customer journeys lead?

Posted by Rob Daleman on Monday, March 26, 2018 - 19:53

Customer centricity has become an essential focus for companies today.  One of the biggest stumbling blocks to achieving this is the fact that departments in most organizations operate in silos. They are unaware of how or, in some cases, when each department has interacted with a customer which prevents the organization as a whole from providing a single seamless journey. 

Most people, at some point, have experienced the frustration of trying to work with a company where one hand doesn’t know what the other is doing.  

Looking to offer the best possible customer experience? Then recognise the balance of power has shifted

Posted by Magali Germain on Monday, September 18, 2017 - 20:19

Customer experience is one of the key battlegrounds where 21st century businesses can, and must, differentiate themselves if they want to succeed. Any organisation looking to do this will have to understand and face the four fundamental forces: a shift in power towards consumers, an ever-expanding volume of data, new communication channels created in the digital transition, and the need to maintain regulatory compliance. But what do these forces look like? 

Machine Learning in Identity Resolution

Posted by Holger Wandt on Wednesday, May 31, 2017 - 13:32

Business intelligence trends show that the focus on data analytics is rapidly increasing. New and improved data analytics tools are being created, such as the Google Analytics 360 suite. Last year Gartner stated that it is Google's intention to compete in enterprise data-driven marketing and analytics. Interesting stuff, which once again shows data management is more dynamic than ever.

3rd-party research service survey findings: how customers are using Quadient

Posted by Rob Daleman on Tuesday, May 23, 2017 - 13:49
Enterprises and organizations continue to be inundated with data. In a recent report from IDC estimates are that the world will create 180 zettabytes of data in 2025, up from less than 10 zettabytes in 2015. With that much data being created, IDC analysts argue that data monetization will become a major source of revenue for organizations in the future.

KYC 2.0, Part 5: A Single Customer View

Posted by Esther Labrie on Thursday, March 23, 2017 - 13:58

I began this blog series by stating you can try to create a successful company, but it won’t come together unless there is smart data management at the heart. The core of smart data management itself is a Single Customer View (SCV). With a SCV, you can provide users with the information they need, when they need it, without disturbing the day-to-day operation of these systems. As a result replacing one of the underlying systems only gets easier.

Walking the walk…

Posted by Scott Draeger on Thursday, February 16, 2017 - 14:04

We had a very busy two weeks with the launch of Inspire R11, which is the latest in CCM technology. There are a lot of great new features in the release, but the big message is that Inspire R11 is serious about CX (Customer Experience) and UX (User Experience.)

KYC 2.0 Part 3: Enrichment

Posted by Esther Labrie on Thursday, February 9, 2017 - 14:07

My last blog of  the KYC 2.0 series was devoted to privacy compliance. I talked about a non-intrusive way of building a record for each customer that holds all the necessary information in case you need it for privacy compliance. Quadient's statement: If handled properly, privacy compliance can be a real value driver. Ok, so I just assume by now you know about the holistic approach for financial services. Now let’s focus on another vital part of KYC 2.0: enrichment.

KYC 2.0 Part 2: Privacy compliance

Posted by Esther Labrie on Friday, January 6, 2017 - 14:05

In my last blog, I told you about the holistic approach Quadient takes on handling the digital transformation financial services are going through. The main idea: Don’t just build strong departments; create a successful company with sound data management at the heart. As promised, I will now take you along in the next step on our way to Know Your Customer 2.0: Privacy Compliance.

Listen to...the customer!

Posted by Holger Wandt on Monday, November 28, 2016 - 14:10

The starting point of customer lifetime value lies in making sure that the input of data is correct, valid, complete and standardized. This guiding principle is used in traditional data quality management, but it most definitely applies to "new" ways of dealing with customer data. New channels, online contact forms, self-service portals, different customer behavior - the changing environment adds new challenges to the art of intelligent data management.

The Missing Link to CX Transformation

Posted by Scott Draeger on Monday, November 14, 2016 - 08:00

When it comes to the CX strategy, customer communications are often one of the most overlooked—yet critical—components of the customer journey. In many cases, the CX strategy tends to focus on frontline communications— training and coaching employees regularly on how to best speak (and interact) with customers.

Keeping it Simple: The Top 4 Business Benefits of Customer Communication Management

Posted by Rob Daleman on Monday, October 31, 2016 - 08:00

While the business benefits to adopting a centralized customer communication management (CCM) solution are plentiful, discussions around CCM can be complex at times. Let's break it down and make it simple. Here we will highlight four fundamental ways in which CCM will improve your business.


1. Improve the customer experience

Centralized CCM platforms that enable real-time, cross-channel, interactive communications result in dramatically higher customer experience. They achieve this in the following ways:

How to Become CCXP Certified

Posted by Laurent Ghio on Tuesday, October 25, 2016 - 17:12

Let me tell you about how I passed the CXPA certification to become a CCXP (Certified Customer Experience Professional).

Why?

I like to take on new challenges. For years, I’ve been looking at our customers through the lens of my product marketing responsibilities I wanted to think outside of the box, I wanted to get closer to our customers and understand their moments of pain and delight.

The Honeymoon is Over: The Importance of Courtship Throughout the Customer Journey

Posted by Rob Daleman on Monday, October 24, 2016 - 08:00

Consider this: your organization spends millions to attract prospective customers with engaging messages and content distributed through modern communication channels, including YouTube, social media, mobile ads, and more.

Now, think of all the interactions that take place after you have won a customer; contracts, welcome kits, bills, statements, claims processes, customer correspondence, upsell and cross-sell communications, and so on. How do they measure up?

Be Still My Millennial Heart, My Two Favorite Brands and Why I love Them

Posted by Arianna Valentini on Monday, October 17, 2016 - 21:11

As a millennial, I often get asked “what makes you invest in a product or service”? While I’m not the expert on my generation, a cohesive customer experience is what keeps me coming back to a company. To illustrate what I mean by this, I want to share two of my favorite companies that I regularly purchase from and the customer experience for each.

Everlane