CCM, or Customer Communication Management, has been around for a long time. It often lurks deep in the enterprise stack of IT solutions. Often times, there are many CCM software products in place. There are even companies that do not know how many CCM assets they have.
How can CCM be so important, but also so overlooked?
CCM is an unsung hero of nearly every enterprise. CCM technology creates communications for customers (or employees) by taking data and content from multiple systems and assembling this together in a format useful for the recipient.