Quadient Blog

Connecting ideas and people.

GMC Software Named a Leader in 2016 Analyst Evaluation

Posted by Tamir Sigal on Wednesday, June 15, 2016 - 21:03

I'm proud to announce that today, GMC Software has been named a Leader in The 2016 Forrester WaveTM for Customer Communications Management Software. The report cites that Leaders are “particularly well balanced across all use case areas, have strong market presence and have excellent strategies to meet emerging CCM needs.”

We're Hiring

Posted by Dean Heckman on Tuesday, June 14, 2016 - 21:51

When Gartner cites your presales team, and I quote: “Customers laud GMC's presales support” in their latest Magic Quadrant analyst report for Customer Communications Management (CCM) Software – you know you’ve got a great team in place.

I’m proud of our team’s accomplishments, their professionalism, integrity and above all, their work hard, play hard attitude.  As an empowered Presales team, we are making a real difference within GMC as well as for our customers and partners.

Customer Experience galore...

Posted by Holger Wandt on Monday, June 13, 2016 - 14:18

In a recent publication of the Customer Experience Network in association with Forrester, some interesting research facts on trends, challenges and investments for the next 12 to 18 months are emerging.

CX Network conducted a survey and collected answers from more than 700 respondents. About 25% of respondents were solution providers, 65% were working in marketing and customer experience management and another 10% consisted of industry analysts, bloggers and researchers.

Risk and the The Way Things Are Done

Posted by Andrew Hellard on Monday, June 6, 2016 - 20:26
Risk is a topic that every company committed to customer experience must consider. Risk is also, in my opinion, an unjustifiably popular board game, but that’s a topic for another blog entry. Any company that commits to improving their customers’ experiences will have to change The Way Things Are Done.

Your Summer To-Do List

Posted by Kim Mauch on Monday, June 6, 2016 - 16:32

It’s June already! With the days getting longer and kids getting anxious for the summer vacation, you might be starting to think of summer holidays and barbeques.

Summer is typically a slow time for the mailing industry, so it’s the perfect time to tune up your mailing machine. With hot political races and increasing online shopping, this fall is going to be busy. Here are some things you can do now to get ready.

Banks - What Experience Do Your Customers Really Want?

Posted by Rob Daleman on Friday, June 3, 2016 - 18:05

Back in 2014, GMC Software commissioned a study conducted by Ipsos that showed customers across the US and Europe didn’t feel valued by their banks.  At the time, only 16% of respondents believed that their banks understood them and what they wanted as customers.  Over 70% of respondents were looking to receive communications from their banks on the channel and device of their choice.  Here is the video that we produced at the time highlighting the results of that survey.

Banks Beware - the Battle for Gen X and Y is on!

Posted by Nick Dempsey on Thursday, June 2, 2016 - 15:18

Originally published by B&T 

Generations X and Y have very different expectations of their financial institutions than previous generations. According to recent research by Telstra, online-only banks are winning share of wallet when it comes to this market segment, but mobile-only banks are catching up.

CX: are you a good photographer or an expert cinematographer?

Posted by Laurent Ghio on Wednesday, June 1, 2016 - 22:58

As CCM (Customer Communication Management) and CX (Customer Experience) intersect, it is important to put CCM into the context of CX. Think of it as making a movie. Each CCM project requires the attention to detail of an expert cinematographer. Every great chain of customer experiences - the continuity and interest of such experiences must be managed by a brilliant director. As CCM and CX converge, it is important for CX versions of these roles to work together to make larger, more cohesive project that delivers on a larger vision.

DX & the New Economy: An IDC InfoBrief

Posted by Rob Daleman on Friday, May 27, 2016 - 14:38

Today, we are entering a new phase of the digital economy, that sees the rise of Digital Transformation (DX) as a means to make the organization more agile, resilient and more responsive to change. 

New technologies, changing business and operating models will continue to impact organizations and drive increased competition. 

Organizations are facing significant challenges that are forcing them to transform to stay relevant in the marketplace. 

4 Keys to Building Compliance into CX Design

Posted by Tamir Sigal on Friday, May 27, 2016 - 14:38

In today’s competitive environment, financial services and insurance companies are looking for ways to enhance the overall customer experience by offering greater convenience through intuitive interfaces that make doing business with the company as easy as possible.

However, compliance risk has become unnervingly high. These firms often struggle to keep up with changing regulatory requirements to avoid the growing financial penalties for noncompliance.

Let's Talk Digital Disruption: Banking

Posted by Rob Daleman on Friday, May 20, 2016 - 17:33

According to McKinsey & Company, up to $15 billion has been invested in over 10,000 FinTechs in the last two years. Additionally, over the next 10 years, FinTechs could potentially eat up to 60% of overall banking profits if traditional banks are unable to keep pace with the expectations of today's digital and mobile consumers. 

With the press highlighting the current wave of FinTech darlings, can traditional banks so mired in legacy systems, compete with these start-ups? 

Are You Ready to Grow Beyond Mail?

Posted by Kim Mauch on Tuesday, May 10, 2016 - 16:35

In an increasingly connected world, mailers are being called to extend their mailings with email follow-ups, calling campaigns and social media posts. Let’s take a look at a few of these new channels to see what’s possible.

Epicomm, formerly MFSA, did a study and found that 22% of mailers today are offering email services. And companies who are expanding their services are the ones who are growing the most. But we found that some mailers are having trouble knowing where to start. So let’s take a look at a few of these new channels to see what’s possible.

7 Reasons to Go to NPF this Year

Posted by Kim Mauch on Saturday, May 7, 2016 - 16:40

Here at Satori we’re getting excited for the National Postal Forum. It’s the biggest show for the mailing industry, and we have some fun things planned.

If you’ve been in the mailing industry for any length of time, you’ve probably heard of NPF, and perhaps you’ve attended in the past. With tight budgets it can be hard to justify the cost to travel to a conference. But in the world of mailing conferences, NPF has a huge benefit no matter what you’re looking for. Here are some reasons to consider NPF this year:

Do Your Customer Communications Pass the Marshmallow Test?

Posted by Rob Daleman on Wednesday, May 4, 2016 - 09:00

The Marshmallow Test

Congratulations! Your customer communications have passed the Marshmallow Challenge – you have started A/B testing and tracking customer interactions and using this feedback to help you make your communications more impactful and engaging.  But do your customer communications pass the Marshmallow Test?

"Talking CX" with Annette Franz - Part 3

Posted by Rob Daleman on Tuesday, May 3, 2016 - 20:58

In episode 3 of our InspireCast podcast series based on the white paper, "Don't Waste Your Time With Customer Journey Maps", customer experience expert Annette Franz walks us through how to properly measure and maintain a customer journey map over time so that it remains relevant and impactful. 

Some key take-aways include:

Spring Show Season

Posted by Scott Draeger on Monday, May 2, 2016 - 16:02

Springtime is an exciting time of year with many transformations to behold. People experience winter’s last frost, spring’s first flowers, and the return of birds’ singing. But software Product Marketers see none of these things, because we’re on the road for conference season… This is the time of the year where we talk with customers, meet prospects, gain insights, share success, and size up the competition for the year.

Do Your Customer Communications Pass the Marshmallow Challenge?

Posted by Rob Daleman on Monday, May 2, 2016 - 00:00

If you are like most organizations, you put a lot of time, energy and pride into the creation of your customer communications.  If your organization takes customer engagement seriously, you may even have created a customer journey map to track your customer interactions and are looking to improve your communications at each step of the journey.  But have you gone beyond the planning and design stages into testing?  Does your customer communications management infrastructure pa

Top 5 Customer Journey Mapping Mistakes

Posted by Rob Daleman on Thursday, April 28, 2016 - 20:10

In business today, customer journey mapping is all the rage. Organizations worldwide are spending thousands of dollars on journey mapping consultants, workshops, and tools, resulting in some great-looking maps. 

Engineering Color: GMC Software provides high-level training on color theory

Posted by Didier Rouillard on Monday, April 25, 2016 - 22:42

As children we're all taught about the colors of the rainbow, later we learn about the primary and secondary colors, and that's pretty much the extent of our education on color - fast forward to today with mobile messaging apps all integrating with the phone's camera and vice-versa, camera apps becoming messaging apps - it's all about the filters to color-correct your pictures: automatic, chrome, vintage, lux and valencia....

Banks Don't Have to Kill Legacy Systems to be More Agile

Posted by Rob Daleman on Monday, April 25, 2016 - 20:36

In a new article published by American Banker, Antoine Hemon-Laurens, Product Marketing Manager at GMC Software shares insights into how traditional banks can be more agile when it comes to digital transformation. In the article, Hemon-Laurens notes,