Quadient Blog

Connecting ideas and people.

Four Disruptive Forces Impacting Customer Experience in 2017

Four Disruptive Forces Impacting Customer Experience in 2017

Posted by Stephanie Clarke on Wednesday, October 11, 2017 - 15:31
CX is the new battleground for businesses. The bar is being set by fast moving, innovative organizations. As companies look to compete, they are facing 4 disruptive forces: consumer power, a growing number of communication channels, ever-changing regulations and big data.
Data Quality and IOT

IOT and Data Quality - The Next Challenge in CX Excellence

Posted by Rob Daleman on Tuesday, October 10, 2017 - 21:33

Over the past two weeks, we’ve looked at the importance of addressing weak links across your business to activate a better customer experience, along with some strategies to better prepare your business to compete via improved CX.  This week, we will dive into the growing importance of data in powering great customer experiences, and the critical role that data quality will play soon. One of the biggest factors impacting data growth is the pervasive use of mobile devices.

3 Steps to Prioritizing a Solid Customer Data Platform to Achieve Customer Experience Success

3 Steps to Prioritizing a Solid Customer Data Platform to Achieve Customer Experience Success

Posted by Corrie Brague on Thursday, October 5, 2017 - 11:20

By 2020, the customer experience (CX) will overtake price and product quality as the key brand differentiator for consumers (source: VisionCritical). With CX on the rise, it is imperative that data be used to gain a clear understanding of your customers to ensure interactions and experience are consistent, meaningful, accurate, and even exceptional. However, knowing your customer can be a difficult goal to achieve if you rely on a complex mix of scattered data and isolated, single purpose systems.

cx-weak-links

Strengthening Your Customer Experience (CX) Weak Links

Posted by Rob Daleman on Sunday, October 1, 2017 - 18:29

Last week, we compared the difficulty that CX professionals have in creating a uniformed approach to providing great customer experiences with the challenge that coaches face in delivering a uniform performance across the pitch in the sport of soccer / football.

privacy compliance

“Those that take a succesfull approach to GDPR will be the ones that gain a competitive advantage in Customer Experience.”

Posted by Esther Labrie on Thursday, September 28, 2017 - 20:32

Today an article was published by Het Financieele Dagblad featuring our very own Product Marketing Manager François Ruiter. The article is part of a FD special on GDPR which is also featured at the "AboutEnterprise/OverOndernemen" website ; below is the English version of the original Dutch article