Quadient Blog

Connecting ideas and people.

Hyper-personalization: Why Banks and Insurance Companies are Sitting on a Goldmine

Hyper-personalization: Why Banks and Insurance Companies are Sitting on a Goldmine

Posted by Rob Daleman on Monday, November 21, 2016 - 08:00

When it comes to data, banks and insurance companies are sitting on a goldmine. They have access to billions of data points on their customers that can be leveraged to engage in a highly contextualized manner.

The Missing Link to CX Transformation

The Missing Link to CX Transformation

Posted by Scott Draeger on Monday, November 14, 2016 - 08:00

When it comes to the CX strategy, customer communications are often one of the most overlooked—yet critical—components of the customer journey. In many cases, the CX strategy tends to focus on frontline communications— training and coaching employees regularly on how to best speak (and interact) with customers.

Full Service Invoicing Starting: Are You Ready?

Full Service Invoicing Starting: Are You Ready?

Posted by Bob Schimek on Tuesday, November 8, 2016 - 15:48

Full Service invoicing is scheduled to begin on November 11, 2016. Have you been monitoring your Mailer Scorecard and meeting the quality thresholds that have been set? While the first invoice date is yet to come, the reality is that Full Service invoicing has already started. The November invoice will be based on your October Mailer Scorecard data. So in reality, invoicing started October 1st.

Omni-channel, Multi-channel and Cross-channel Defined

Omni-channel, Multi-channel and Cross-channel Defined

Posted by Scott Draeger on Monday, November 7, 2016 - 08:00
When it comes to customer engagement, there are three terms that have been the source of much confusion and argument among industry analysts, technology vendors, practitioners and businesses today – multichannel, omnichannel and cross-channel communications.
 
What do these terms really mean? How do they impact your business? 

Let's take a look.


Multi-channel communications

Keeping it Simple: The Top 4 Business Benefits of Customer Communication Management

Keeping it Simple: The Top 4 Business Benefits of Customer Communication Management

Posted by Rob Daleman on Monday, October 31, 2016 - 08:00

While the business benefits to adopting a centralized customer communication management (CCM) solution are plentiful, discussions around CCM can be complex at times. Let's break it down and make it simple. Here we will highlight four fundamental ways in which CCM will improve your business.


1. Improve the customer experience

Centralized CCM platforms that enable real-time, cross-channel, interactive communications result in dramatically higher customer experience. They achieve this in the following ways: