Quadient Blog

Connecting ideas and people.

Is Data Processing Automation Right for You?

Is Data Processing Automation Right for You?

Posted by Bob Schimek on Wednesday, September 27, 2017 - 22:03

As the economy continues to recover, many in the mailing industry are fully aware that mail volume is not.  The U.S. Postal Service® results as of the end of July (10 months into the Fiscal Year 2017) confirm that total mail volume is down 3.3% over same period last year. The electronic diversion continues to eat away at First-Class® mail volume.  USPS Marketing Mail® is being impacted by mailers that are using more technology to better target their best contacts and connect the physical mail piece to a digital experience to increase ROI without increasing mail volume. 

cx-weak-link-sport

Customer experience – A weak link sport

Posted by Rob Daleman on Tuesday, September 26, 2017 - 18:02

Over the past 12 months, I have had the pleasure of speaking one-on-one with many customer experience executives regarding the difficulties they encounter in bringing their CX plans to life within their organizations.  Unfortunately, many leaders struggle to put their CX plans into practice.

quadient-week2-teamwork

Quadient: Content to help you achieve your CX goals

Posted by Rob Daleman on Thursday, September 21, 2017 - 19:36


Here we are in our 2nd week as Quadient – and I wanted to thank our customers, partners and employees for embracing our new brand.  Quadient.com continues to draw a large audience from across the globe. 

IBM Content Manger OnDemand and Quadient Inspire

How IBM® Content Manager OnDemand® helps improves Customer Experience

Posted by Scott Draeger on Tuesday, September 19, 2017 - 22:21
Originally published on the IBM ECM blog. From their phones, watches, tablets, and PCs, your customers demand consistent communications. They demand that their personal information is both secure, yet always available to support their customer experiences. They demand simple experiences without redundant questions or data entry. They demand that you correct the fat finger data entry errors they didn’t notice. They demand clarity in the communications you send to them. They demand convenience in your responses to those communications. In the age of the customer, you either deliver to their high standards for improved CX (customer experience) or lose them as customers.
Role of the CMO

How Customer Experience is Disrupting the Role of the CMO

Posted by Tamir Sigal on Tuesday, September 19, 2017 - 19:40
In the age of customer, the CMO position has risen in complexity and grown in prominence. Is it any wonder that in most organizations the CMO is under fire to become the change agent who is the critical link between the customer and the brand? Increasingly, CMOs are now responsible for critical customer facing and revenue generating systems/applications which propel the CMO into the role of “growth engine” for the business. According to a recent report by the CMO council, 68% of CEOs expect CMOs to act as primary growth/revenue drivers in their businesses.