The Future of Mobile Banking

Delivering an Exceptional Customer Experience in the Age of FinTech

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The Future of Mobile Banking

How to build an agile and cost-effective communications platform that is part of a seamless, omnichannel experience

The financial services industry is ripe for digital disruption: investments in global FinTech companies grew from $4Bn in 2013 to nearly $20Bn in 20151, over 50% of banks are increasing their technology spend for digital banking in 2016, and 75% of C-suite insurance executives expect major transformation in the insurance value chain in the next five years. Mobile banking in particular, will be a key initiative in the years ahead as banks look to improve their competitive position, differentiate themselves through excellent customer service, and realize higher up-sell and cross-sell revenues through a true omnichannel customer experience.

Despite the interest in applying disruptive, transformative technology, there are many challenges that banks face when it comes to adoption of mobile services including:

  • Size of operations leading to excessive complexity
  • Organizational silos
  • High number of legacy systems
  • Regulatory Compliance
  • Governance

In this whitepaper, we explore how the latest developments in Customer Communications Management (CCM) help the financial services industry build modern, agile, and cost-effective mobile communications platforms that are part of a seamless, omnichannel experience.

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