IDC Customer Connection: DBS Bank
Personalising Customer Communications at DBS - an IDC Executive Interview
How DBS Bank is prioritising 'Humanistic Banking' in the wake of the COVID crisis
Digital transformation has changed the world of communications. The new reality due to COVID-19 has further amplified the demand for “humanistic banking,” where customers and organizations are looking beyond a purely transactional relationship.
In this report, IDC interviews DBS, a leading financial services group noted for its numerous global digital accolades. DBS has garnered a lot of admiration and praise for its innovative and many industry-first digital transformation efforts.
With “Live more, Bank less” as its brand promise, the bank puts the customer at the center of its transformation.
By standardising its customer communications in the form of statements, letters and advices, the bank aims to optimise its customers’ time and seamlessly integrate banking in their everyday lives.
In this exclusive executive interview, IDC uncovers:
- How DBS bank has realised substantial growth in both digital automation and digital transformation during these unprecedented times
- How Quadient's Inspire solution fits into their CX strategy
- What tactics they've used to unify and expand customer communications management
- What's next for DBS in their innovation journey
Download the report to read the full interview.