Managing operating costs is an integral aspect of running a successful business. The higher they are, the smaller the margin on each generated sale. This limits the amount of cash available to invest in business-growing activities. While some costs are fixed and difficult to reduce without taking drastic action, variable operating costs can be lowered through streamlining processes and the adoption of digital technology.

Traditional Communication Drives up Expenditure

Businesses need to communicate with their customers, prospects, suppliers and other stakeholders. The issue is that many continue to rely heavily on physical mail as it’s what they’ve always done. Documents have to be printed, inserted into envelopes and posted, while pre-printed correspondence has to be stored– perhaps in locked filing cabinets if it contains confidential information. Each step in the process costs money and much of it is unnecessary. 

Multi-Channel Communications Can Lower Costs 

With a range of communication channels now available, recipients have more choice about how they want to be contacted. For example, instead of receiving invoices via physical mail, customers may prefer them sent via email as it suits their own processes more. Likewise, some end-user consumers would rather have reminders sent via SMS so they can more easily add entries to their smartphone calendars.  In both cases, switching to digital channels empowers businesses to increase engagement and satisfaction, while also driving down costs through the eradication of unnecessary printing, storing and postage charges.  

Web-based Output Management Software  

Another way to cut costs is by adopting digital Output Management Software (OMS) which automates outgoing document processing. When communications are processed manually it takes up time and effort, limiting the resources available for business-growing activities. Moreover, a consistent requirement for human involvement only increases the likelihood of errors being made which may result in remediation costs.

Another benefit of such software is that all outgoing correspondence, regardless of the channel it’s being sent out across, is scanned and archived securely in the cloud. There it can be accessed and retrieved from anywhere with an internet connection, removing the need for physical storage while also providing businesses with assurances around the security of information.


Ralph Mezzoni

Ralph Mezzoni

Director, Product Marketing - Mailroom Solutions

Ralph Mezzoni is the Director of Product Marketing for Mailroom Solutions at Quadient USA.  He has spent over a decade helping to develop new technologies to optimize mailing processes while minimizing mailing costs for customers across the United States.

Related Resources

Velocity Village
Case Study

Velocity Village residents enjoy simple parcel deliveries with Quadient intelligent parcel lockers

Velocity Village automated the process of its residents' parcel deliveries and introduced Quadient's secure parcel lockers to give residents 24/7 access to their delivered...

remote work ebook cover

The Evolving Workplace: How Global Trends are Hitting Home for SMBs

Studies across the globe are predicting that on average 40% of the corporate workforce will be spending part of their week working from home by 2025. The future of work is evolving from a more linear...
how automation helps businesses

Webinar Replay: How Automation is Revolutionizing Business Processes for SMBs

WATCH THE WEBINAR REPLAY Automation is necessary to the future of your business and the successful engagement of your workforce.  It is the first step on the path to digital transformation not...
2021 Aspire Leaderboard Quadient
Analyst Report

Quadient Named a Leader in the 2021 Aspire Leaderboard for CCM

Quadient has been recognized as an Overall Leader in the 2021 Aspire Leaderboard for Customer Communications Management


A rich history of world-class leadership

Backed by the experts

Backed by the experts

Gartner, Forrester, and Aspire



8 billion personalized experiences annually

Proven results

Proven results

97% customer satisfaction rate