The communications landscape used to be simple. Small- and medium-sized businesses (SMBs) used either post or fax to send correspondence. Today, digital communications play a far more prominent role and businesses are adopting multi-channel strategies in order to cater for evolving customer communications demands. 

Mismanaging Multi-Channel Communications Creates Headaches

How SMBs manage their multi-channel communications can have a significant impact on performance and growth. Sending the right message at the right time and via the right channel drives customer engagement, satisfaction and sales, but getting everything correct isn’t always straightforward. There are some common challenges which can negate the anticipated benefits. 

  • Ad hoc solution adoption – as SMBs attempt to cater for their customers’ requirements, they tend to grab new technologies without thinking about integration with existing tools. This results in an incompatible mismatch of solutions. 
  • Wasted time – communicating in multiple formats means additional processes. Data has to be manually re-entered numerous times, using up valuable resources which should be invested in serving customers.
  • Human error – manual intervention increases the opportunity for mistakes. Errors such as sending correspondence to wrong recipients can lead to unhappy customers, fines and reputation damage. 

An Automated End-to-end and Centralized Communications Process

Instead of adopting separate solutions and processes for different channels, SMBs should invest in Output Management Software (OMS) solutions that streamline and add efficiency and value to the entire outgoing communications function. Their main benefits include: 

  • Centralized control – enables simple management, reporting and analysis through a single interface to ensure multi-channel strategies remain effective
  • Process automation – reduces need for human interaction, decreasing likelihood of error and ensuring recipients always receive communications via their preferred channel
  • Simple personalization – correspondence can be easily altered to match individual recipients, increasing engagement and satisfaction 
  • Efficiency and resource savings – can be reinvested into serving customers and other growth activities  
  • Multi-lingual – single batches can be distributed to multiple countries. 

Congratulations to the team at Santander UK for being awarded the 2019 Celent Model Bank award for Commercial Customer Onboarding!  This prestigious award was launched 12 years ago and recognizes financial institutions for best practices of technology usage in different areas critical to success in banking.  According to Celent, this year's awards were incredibly competitive, with 140 projects having been submitted by 80 institutions in 30 countries.  Quadient is proud to have played a part in the project that Santander UK undertook to earn this recognition.

 

A Snapshot of the Success Story

Santander UK, a global bank headquartered in Spain, had been steadily growing its commercial and corporate banking businesses. However, the company recognized that it could potentially accelerate that growth by enhancing its customer onboarding.

Management at Santander UK was confident that a superior onboarding experience represented a business-impacting opportunity because across the industry, customers are often frustrated by inconsistencies, redundancies (e.g. lack of data reuse), lack of process transparency, and the continuous back-and-forth communications with their relationship manager.

Santander UK deduced that the key to differentiating themselves from their competitors was to create an onboarding experience inspired by the customer’s point of view. This was a radical departure.

Most banks have built onboarding processes based on their operational structure, not the customer perspective. This old school approach is not only expensive but often leads to a customer’s initial opinion being negative.
 

The Solution that Delivered

Santander UK built a cutting-edge Corporate Digital Onboarding (CDO) experience thanks to its comprehensive, customer- and employee-centric approach.

To build their CDO, Santander UK , used the dynamic forms functionality from Quadient and the API-based services from Comply Advantage, DocuSign, DueDil and TransUnion which delivered know-your-business, know-your-customer, sanctions screening, e-signature, adverse media and identity checks. The consolidated API services were combined with complete RPA in the back office, which connected with core banking platforms and handled the information gathered from the third-party sources.

The result of this symphony of functionality and services was a CDO that delivered:

  • One dynamic multi-functioning form covering more than 14 entity types and the entire product range for corporate and SME customers.
    • Covered 72 banking products across 24 currencies.
    • Provided communications (emails and text messages) in three languages and e-signature in 80 languages, matching browser preference.
    • Included a wide range of due diligence levels and regulations (e.g., General Data Protection Regulation, the Fourth Anti-Money Laundering Directive in Europe, and the Foreign Account Tax Compliance Act in the US).
  • An optimized customer journey by designating, testing, and implementing more than 3,500 dynamic rules and pre-populating form via APIs. Customers could now focus on validation instead of data entry.
  • Increased onboarding timing transparency by using APIs to run know-your-business (KYB) checks on the customer immediately in order to determine the customer’s risk rating.

Leading

Source


The Impact and Results: Customers have been Onboarded in Just Two Days

By having a customer-centric approach as the foundation of their development and build process, Santander UK’s CDO project has achieved outstanding results during its testing phase.

  • The replacement of 39 separate paper forms which covered 11 entity types and a wide range of banking products (72 across currencies, payments, accounts, deposits and credit cards) with one dynamic multi-functioning digital form.
  • Greatly reduced onboarding and customer data entry time.
    • Customers have been onboarded in two days, well above the industry average.
    • Average customer online completion times less than 60 minutes; SME customers averaged 15 minutes.
    • Multi-entry and product onboarding reduced seven director-level signatures to one.
    • Single digital communication at the point of account opening.
  • Improved back office performance.
  • Multi-team parallel processing by enabling pre-population and validation across multiple countries.
  • More times for RMs to add value for customers; CDO has eliminated the need for the front office to re-key information into manual web portals, resulting in greater relationship team job satisfaction and up to 10% extra capacity in the working week.

 

Feedback from the Testing Stage

Voice of the customer


Source: "SANTANDER UK: TAKING ONBOARDING TO THE NEXT LEVEL" Case Study.


By taking the bold step of developing a fully-automated onboarding experience that was centred on the customer experience, Santander UK was able to take their customer onboarding experience to a whole new level, set new industry standards, lessen the burden on their internal resources, expedite customer engagement and service utilization, and clearly set themselves apart from their competition.

They were also awarded for their efforts.

In 2019, Santander UK was one of 22 banking institutions to receive a Celent 2019 Model Bank award which recognizes financial institutions for best practices of technology usage in different areas critical to success in banking.

Learn more about how putting the customer first can dramatically improve your company’s onboarding experience, download the “SANTANDER UK: TAKING ONBOARDING TO THE NEXT LEVEL" Case Study.


Santander UK Celent Model Bank Case Study

Payal Khandhedia

Payal Khandhedia

Content Marketing Manager, Business Process Automation

Payal Khandhedia is a Content Marketing Manager at Quadient focusing on business process automation. Payal brings strategic insight and product marketing analysis and experience from her tenure and roles in product management and marketing positions held at leading Wall Street firms like Morgan Stanley and OppenheimerFunds. Throughout her career, she has built a strong personal and professional brand predicated on excellent customer relationship management and communication, complex problem solving, change management, and product and sales strategy among others. 

Related Resources

banner for on demand webinar
Webinar

WEBINAR REPLAY: Print’s Place in a Digital World

Watch the replay as Will Morgan from Aspire Customer Communication Services investigates communication changes, digitization and print. WEBINAR RECAP There has been of late...

Cadena case study
Case Study

Quadient Accelerates the Digital Transformation of Cadena with Its Digital NOW Program

The Quadient Digital NOW (DNOW) team presented to Cadena how it could reuse its vast technical experience with Inspire to offer disruptive digital solutions to their clients.
thumbnail
Video

Video: Quadient Impress Distribute

Quadient Impress Distribute video
Case study thumbnail image
Case Study

Residents of Velocity Village enjoy simple parcel deliveries with intelligent parcel lockers from Quadient

Velocity Village provides apartments to rent in the heart of Sheffield. One of a number of sites in the UK managed by AddLiving, 300-unit Velocity Village offers a range of enticing amenities for...
Experience

Experience

A rich history of world-class leadership

Backed by the experts

Backed by the experts

Gartner, Forrester, and Aspire

Expertise

Expertise

8 billion personalized experiences annually

Proven results

Proven results

97% customer satisfaction rate