Quadient and Geisinger Health Plan Share How to Develop a CX Focused Communication Strategy for Health Plans at CONNECT19
Thursday, Sep 19th 2019
Quadient, the award-winning leader in Customer Communications Management (CCM), announced that Chris Westerman, senior director, healthcare sales at Quadient, and Mitch Kocen, staff writer at Geisinger Health Plan, will share the steps needed to create customer communications that support positive member engagement at CONNECT19 being held September 23-24 at the Renaissance Boston Waterfront Hotel in Boston. The educational session, “Develop a Centralized Communication Strategy to Streamline Design, Collaboration, and Outreach,” is slated for Tuesday, September 24 at 10:30 a.m.
The presentation examines how appropriate communications from health plans are key for member engagement, but a centralized solution is needed to avoid duplicate efforts and improve design time for outbound member communication and delivery. This session will explore steps needed to develop a customer experience (CX) focused communication strategy using Customer Communications Management (CCM) technology to improve the handling of both member and provider facing communications.
As a staff writer for Geisinger Health Plan, Kocen directly influences the member experience by crafting informative, clear and friendly communication. From letters to forms to marketing campaigns, Kocen crafts a message that helps Geisinger Health Plan’s members successfully navigate their healthcare journey. Westerman works with healthcare companies in North America to ensure awareness of the Quadient Inspire software solution. He has helped dozens of companies improve the way they communicate with their customers while at the same time improving operations efficiencies within healthcare companies themselves.
In addition to the speaking session, Quadient will also be available between sessions to share the benefits of Quadient’s portfolio of integrated technologies that helps healthcare organizations bring together and activate the entire business in the name of a better customer experience. The company’s award-winning CCM solution, Quadient Inspire, makes it possible to create personalized, contextual, regulatory compliant customer communications across all channels from a single platform, ensuring a streamlined design to delivery experience.
Quadient helps companies deliver meaningful interactions with current and future customers. A Neopost Digital Company, the Quadient portfolio of technology enables organizations to create better experiences for their customers through timely, optimized, contextual, highly individualized, and accurate communications for all channels. Our solutions bring together and activate the entire organization in the name of customer experience, through better collaboration and visibility into the customer journey. Quadient supports thousands of clients and partners worldwide in the financial services, insurance and service provider industries in their quest to achieve customer experience excellence via mobile, digital, social media and print technologies.