For those who come from the print world, the move to digital can be scary. All around us are stories about how digital communication will put print out of business. Even those of us who want to embrace digital customer communications management (CCM) worry what this will do the traditional print division of our business.
My experience adopting CCM tells the opposite story, however: Digital communications won't put you out of business it will keep you in business. And its positive effect on print could surprise you. It surprised me.
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