A lot of people in the healthcare industry simply don't "get it" when it comes to the way patients receive information. Some communications are technical and difficult to understand. The rest is written with total disregard for the audience it is intended for. Boring newsletters are deleted without ever being opened. Information that is intended to help patients stay healthy is disregarded because it's buried in mounds of copy.
For Geisinger Health Plan, the question became: "How do we take the stuff that helps our members with decisions and make it direct and informative?"
"Quadient emerged as the perfect solution to our communication management problems. I was first impressed by the interactivity of the platform. The streamlined drag-and-drop text editor interface would make creating individual templates a breeze. They also offered an interface where we could set up templates for myself or other members of our team."
Download the full case study to learn more.