The New Role of the CIO and COO
The new enterprise paradigm for Chief Information Officers and Chief Operations Officers
As ownership of customer communications shifts from IT to marketing, IT and operations leaders need to evolve to stay relevant. Faced with budget cuts, the rise in shadow IT, and an increasing need for digitization, leading CIOs and COOs have an opportunity to become technology brokers and masters of configuration. By adapting, they enable the business to pursue growth through more valuable communications, better customer experience, and higher customer engagement.