Rise of the Customer Experience Executive
RISE OF THE CUSTOMER EXPERIENCE EXECUTIVE
As more and more products become commoditized, the key brand differentiator has become the customer experience. And as a result, many organizations have made room for a new seat at the C-level boardroom table - the Customer Experience executive.
You've probably seen various titles for this C-level position, including Chief Customer Officer (CCO), Chief Customer Experience Officer (CCXO), Chief Experience Officer or Customer Experience Officer (CXO), etc. Don't be confused by the alphabet soup; they all refer to the same role or position: The C-level executive who champions, or advocates for the customer and their needs throughout the organization.
But what does this customer-focused leadership role entail, really? Does every organization need a CXO? And how do you know if your company needs one? In this eBook, author and renowned Customer Experience expert, Annette Franz, provides answers to these questions and more including:
What are the CXO critical success factors?
What are the biggest challenges to success?
Why does your company need a CXO?
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