For many businesses, a digital transformation across a range of processes delivers the benefits of automation. These include time and cost savings, operational efficiencies and improved consistency. However, when people work from home, processes can often drop back to a default manual approach. When this happens with outbound communications, unnecessary time can be spent, and costs incurred. 

A range of benefits from centralisation and automation

Automating the production channel for physical and digital customer communications can improve internal operations as well as external stakeholder satisfaction. It can: 

  • Maximise the impact of communications through tailored and personalised messages that are correctly targeted
     
  • Ensure that customers receive communications in the way they want them – whether this be through the post or an electronic channel such as email
     
  • Deliver cost savings when a migration from physical to digital mail suits both sender and recipient
     
  • Reduce unnecessary time spent reformatting messages to suit a range of channels
     
  • Achieve a central record of communications so that a complete history of messages sent out can be accessed by all authorised users.

These benefits are desirable whether communications are of the frequent, high-volume, transactional type or of a more ad-hoc nature. 
They should also be achievable wherever staff working on communications are located – including from home-based offices. 

Integration across sites and communications

Computer-based mail management converts at-home offices from semi-digital outposts of the organisation’s structure, to completely digital and fully integrated environments. It supports the collation of information from various sources within the business and the issuing of each communication through the right channel. 
This is ideal for enterprises that recognise delivering effective multi-channel communications takes an integrated approach, and that need a way of extending this to cover both home-based workers and ad-hoc communications.   

With output management software, authorised users of the platform can submit mail directly from their computer to be issued to the intended recipient according to their channel preferences. When those team members are working from home, it’s particularly ideal as there is no need for printing, folding, inserting documents into envelopes and adding postage. 

When it comes to digital transformation, the tools exist to support a completely integrated approach, covering both multiple business locations and the full range of communications that are issued. 

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