What’s ahead for print and mail service providers?
Customers demand an immersive, personalised experience from every communication, regardless of whether it’s a print communication or digital outreach. With channel choice becoming critical and customer preferences ever-changing, businesses face these opportunities amongst a plethora of challenges.
Companies need to build and facilitate a partnership with customers.
- Budgets are shifting from marketing to communications.
- Strategic objectives are emphasising digital communications in customer retention.
Thanks to these opportunities, some businesses are finding considerable value in outsourcing elements of their customer communications strategy through Print Service Providers (PSPs) or outsource printers. Businesses are increasingly realising that gaining control of their communications is vital. If a business is going to thrive it needs to recognise the correlation between customer communications and the customer experience PSPs empower their clients by providing a multitude of communication options based on their client’s customer preferences.
As the number of communication channels increases, so does the complexity associated with delivering communications. Many organisations are struggling to keep up. As a result, businesses are forming strong partnerships with PSPs in an effort to address the growing complexity of multi-channel customer engagement. By doing so, these companies are reaping important benefits including the ability to communicate (via print and digital) to reduce cost, improve the customer experience, and deliver a consistent level and character of interaction throughout the customer lifecycle.
Today’s PSPs are challenged with juggling more jobs with shorter print-runs, more job changes, greater setup time, increased levels of customisation, and higher degrees of complexity. It is more important than ever for PSPs to remain flexible while delivering the highest possible level of data security.
It is imperative for PSPs to become valued partners with their customers, by being knowledgeable of what is going on in the industry, as well as being prepared for current and future challenges.
On Thursday, January 20 at 11AM EST / 4PM UK / 5PM PARIS we are hosting a webinar entitled: The Future of Outsourced Print Roundtable, with industry experts Andrew Young (Keypoint Intelligence), Tom Prestwich (Adare SEC) and Bob Heid (Mailtropolis) for a webinar that looks at these challenges and the changing landscape of PSP communications. They will discuss:
Discussion topics include:
- What does a modern PSP look like?
- Can a PSP truly be both a transactional and a direct marketing provider?
- How have regulations and other government requirements impacted communications?
- How does Europe’s digital communication requirements and the influence on North America’s outreach
- Where is the new value being created by PSPs?
- Is automation making a difference? And if so, where inside the operation?
- Where are PSPs finding and retaining talent for your IT/Solution teams?
- How are PSPs collaborating with your customers?
Our Guest Speakers:
Principal Analyst & Director Customer Communication Services at Keypoint Intelligence
With a career spanning 25+ years in print and communications, Andy supplies insight and outlook for the industry as the Principal Analyst and Director of Customer Communications Solutions at Keypoint Intelligence. Prior to joining Keypoint Intelligence, Andy managed Global Business Development for Ricoh Graphic Communications software business. An entrepreneur at heart, Andy started an electronic publishing services company specialising in early applications of Adobe Acrobat and PDF technology. This business was later acquired by IKON Office Solutions, which is now Ricoh USA.
Chief Operating Officer at Adare SEC
Tom is bringing a wealth of industry and operational experience to the discussion. His plans are to future proof Adare SEC, investing in hardware and technology, while further streamlining processes to achieve operational excellence. In his spare time Tom likes to spend time with his family and is an avid cyclist.
Digital CRM Lead and Customer Experience expert at Adare SEC
Daniel Donoghue is a Digital CRM Lead and Customer Experience expert working at Adare SEC (UK) since November 2020. His expertise in leading brands to deliver multi-channel customer communications solutions across a wide range of sectors allowed him to assert its excellence in Digital Transformation for 9 years. One of his loyal customers said, “He is the most successful consultant in the business, consistently achieving and exceeding his targets.” Dan is an insightful professional who is passionate about Digital Customer Experience.
Founder and managing partner at Mailtropolis
Bob Heid is the founder and managing partner at Mailtropolis, a local print and direct mail company located in Orlando, Florida. Bob has a passion for growing companies. His 20+ years’ experience in Sales and Marketing—specifically helping to find, evaluate and develop growing tech-based companies throughout the United States—allows him to provide his clients a holistic approach to business development.
We look forward to you joining the webinar on Thursday, January 20 at 11AM EST / 4PM UK / 5PM PARIS, register today: The Future of Outsourced Print Roundtable
Quadient offers flexible solutions that empowers PSPs with the ability to rely on multiple devices and achieve consistency across jobs. Quadient offers a one-stop production experience for hardware, software, and solutions across all communication channels.