How peak shopping periods affect consumer buying behaviour

A look at Black Friday and Christmas in Retail

Black Friday Retail infographic THUMBNAIL

How peak shopping periods, such as Black Friday and Christmas, affect Consumer Buying Behaviour

Recently Quadient conducted a survey to gain insight into how peak shopping periods affect consumers shopping habits. The survey highlighted that 80% of consumers shopped online at least once a month throughout 2021, with the average consumer shopping online once a week! The survey also highlighted that the use of click and collect services is growing.

To help illustrate our findings, we have produced a simple infographic that you can download.

Black Friday Infographic retail

 

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