Cheetah Digital’s story begins in 1998 with the founding of CheetahMail, a pioneer in the digital marketing industry. Six years later, the company was acquired by Experian and became a key component of its Experian Marketing Services business. In June 2017, the business was spun off and launched Cheetah Digital as the largest independent enterprise marketing technology company in the world.
Cheetah Digital’s dunning process was entirely manual. With no automation, follow ups were inconsistent and this impacted both customer experience and cash flow. There was no communication on past due accounts between departments meaning invoices often became delinquent.
YayPay by Quadient’s smart accounts receivables platform provided automated workflows that integrated sales and the accounts receivables team. This has increased visibility into customer accounts and improved follow up speed and consistency. Cheetah Digital now has global transparency into their entire accounts receivables portfolio, which makes reporting simple and aligns the company on their collections strategy.
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