StackAdapt is the #1 programmatic native advertising platform, helping North America’s most exceptional digital marketers accelerate customer engagement and acquisition.
StackAdapt had limited transparency across their customer base due to customer data sitting in disparate systems. This impacted efficiency and made it challenging to resolve customer requests and provide a positive experience. This issue was compounded by a lack of automation, meaning every customer communication had to be managed manually.
YayPay by Quadient connected all StackAdapt’s customer information on a centralised AR platform. This provided end-to-end visibility and an intelligent self-service interface where customers could manage payments in their own time. This has improved efficiency of tasks and enhanced the customer experience.
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