Customer Communications Trends to Watch in 2019 and Beyond
With rising customer expectations, what foundations must be put in place today for organisations to engage with customers in 2024?
In 2019, customers expect every company they do business with to act and interact like their favourite technology brands. Today’s hyper-connected consumers are using mobile technology to research, shop and make purchases and they expect the organisations they do business with to communicate with them on a personalised, relevant and contextual basis.
In many cases, consumer expectations far surpass an enterprises’ ability to deliver. If consumer expectations are high now, what will their demands be five years from now? How will they want to interact with brands in 2019 and beyond? What foundations must be put in place today in order for organisations to be ready (and able) to engage with customers in 2024?