What is driving the change in customer communications and how are SMBs adapting?
Keypoint Intelligence customer research whitepaper
Digital transformation has leaped to the top of many organisations' priority lists across multiple industries. Businesses of all shapes and sizes, especially SMBs, are investing heavily in technologies to transform their business to reduce costs, increase efficiency, and improve customer experience. As customer communications become increasingly digital, how are businesses managing paper vs digital mail?
Keypoint Intelligence recently surveyed a wide sample of SMBs and organisations in the US and Western Europe to examine the changing attitudes toward paper mail and the adoption of digital communications over the last three years. This whitepaper explores the impact and challenges the pandemic has created around managing outbound document processes including such topics as:
- How are organisations shifting their customer communication strategy?
- How have business priorities and attitudes toward digital transformation shifted since the pandemic?
- What does an organisation need to do to keep up with the pace?
Download this complimentary white paper to learn more.