Postal and Communications Strategies within Higher Education
How higher education institutions can leverage mail and digital communications with students, parents, staff, associates and suppliers.
Higher education institutions depend on physical mail and digital messaging to communicate with a diverse range of stakeholders, from students, parents and alumni to staff, associates and suppliers. Each group has its own needs and preferences, which organisations must meet if they are to deliver the quality of service required to attract the best students, teaching staff and funding.
Not surprisingly, communications is a major cost for universities and colleges. The Crown Commercial Service (CCS) has calculated that the education sector spends more than £80 million per annum on postal communications alone.