The Future Role of Mail

Capitalising on the value of physical mail to optimise communications strategies

The Future Role of Mail

Digital forms of communication provide a range of benefits to both sender and receiver. They are quick, convenient and may provide a cost-effective way to reach potentially large numbers of existing and prospective customers. In the face of these advantages, does printed mail still have a role to play in the channel mix?

Drawing on Royal Mail MarketReach reports and data, this paper considers the scope of communications channels available to communicators. It explores regulatory considerations when communicating, as well as the right approach to take to content and message targeting.

Physical mail has characteristics that give it enduring and lasting appeal with audiences - characteristics that include reliability, privacy and trust. The fascinating science behind why mail works is considered in this paper, together with the ways in which enterprises can optimise communications strategies to best serve customers.

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Experience

Experience

A rich history of world-class leadership

Backed by the experts

Backed by the experts

Gartner, Forrester, and Aspire

Expertise

Expertise

8 billion personalized experiences annually

Proven results

Proven results

97% customer satisfaction rate