WEBINAR REPLAY- Print or Digital: Why Choice is Critical for Your Customer Communication Strategy
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This webinar was originally broadcast on Tuesday, January 26, 2021
How we communicate with customers has changed. It is no longer possible for businesses to reach all customers with a single message. Does the recent unprecedented acceleration towards digital media spell the end for print communications? More importantly, do you know which your customers want?
Join Quadient and guest analyst from IDC for the latest webinar in the ongoing “Future of Mail” series where we look at Print or Digital: Why customer choice is critical for future communications.
Guest speaker Amy Machado from IDC presented findings from a recently released research study that looks at changes in how we communicate.
How has COVID impacted the way businesses communicate with their customers?
Is print still relevant?
What are some of the print and mail technology trends?
Is in-sourcing or out-sourcing the right print channel for your business?
About our speakers:
Amy Machado is a Research Manager for IDC's Imaging, Printing, and Document Solutions responsible for covering the hardcopy peripherals markets. Ms. Machado heads up the U.S. Hardcopy Peripherals Tracker program, covering quantitative and qualitative to the MFP and print market on a quarterly basis. Ms. Machado's research focus also includes the Production printing market as well as the Label & Packaging printing market, with an emphasis on how the DX economy is making digital technologies a large growth opportunity.
Jeff Crouse is Chief Strategy and Product Officer for Mail Related Solutions. Jeff began his career with 9 years in public, non-profit service in Asia and the Middle East, before joining the private sector, with Bain & Company, a premier global strategy consultancy. At Quadient, he leads innovation, new product development and digital transformation for the company’s mailing solutions.