Webinar: The importance of print in the hybrid communications mix
Tuesday, May 26th 2020 - 8am PDT / 11:00 am EDT / 4pm BST / 5pm CEST
Join Quadient for the first in our new four-part webinar series: The future of mail and communications.
Guest analyst, Marc Mascara, will present the latest key data and projections for Print Service Providers and any business that sends customer critical communications. Learn the right strategies to meet ever-changing customer preferences. We will also share:
- How are customer communication preferences shifting?
- Does paper still matter in the digital age?
- Is outsourcing becoming more widely accepted?
- Has the current economic crises changed the way we communicate?
Marc Mascara is the Director of the Customer Communications Advisory Service. In this role, Marc supports Keypoint Intelligence customers with strategic go-to-market advice related to customer communications. Marc’s responsibilities include conducting market research and analysis, consulting engagements, forecasting market growth, client care, and providing coverage of industry events.
Marc has been involved in the graphic arts and publishing industries since 1980. Prior to joining Keypoint Intelligence, he worked at Eastman Kodak Company, where he served as Director of Marketing US/Asia for the Enterprise Inkjet Systems Division—managing regional marketing and operations for Kodak’s high-speed inkjet portfolio. Prior to Kodak, Marc held senior product management and OEM sales positions at Electronics For Imaging and Scitex Corporation. He has a M.S Degree in Industrial Engineering from Clemson University and a B.S. Degree in Industrial Management Technology from California University of Pennsylvania.