Customer Centrics International
Customer Centrics is an Australian consultancy helping organisations deliver simplified, personalised, digitised customer communications. We believe that great customer experience is founded upon great communications.
We re-write and re-design the messages themselves, then create and implement the information architecture and design model for the communications systems. In the process we: - significantly rationalise the number of communications templates required - enable multi-brand delivery across digital and traditional channels - create the capability to personalise messages and insert marketing content based on data analytics.
Our work dramatically improves customer experience, increases productivity both for internal and customer-facing staff, and reduces operational costs to deliver the service.
We work extensively in the banking and financial services, government and infrastructure sectors. Many of our clients ask us to distil future practice into their business, and create a communications Centre of Excellence (COE) so they can sustain a high level of communications capability.