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 Find out why focusing on 'dual leverage' opportunities should be your top priority today

With people working and shopping from home more than ever due to the pandemic, organizations are experiencing a level of digital touches like never before. At the same time companies are facing a future filled with sales uncertainty and economic pressures.

This reality has heightened the need for brands to reduce their operational costs without sacrificing their ability to improve their customer experience.

How can this be accomplished? By seeking out dual opportunities.

Forrester’s Allen Bonde lives at the intersection of technology, marketing and customer experience. In this on-demand webinar, Bonde shares why companies should focus their efforts on identifying and leveraging dual opportunities to lower operating costs, while at the same time enhancing the customer experience. 

A former CMO who now leads Forrester’s Digital Transformation research, Allen shares relevant market trends and CX insights from outside of the Customer Communications Management (CCM) market that will improve your customer connections.

As more organizations focus on delivering omnichannel experiences, his views on architecture and “innovation through ecosystems” are especially relevant in today’s challenging market environments.

Access the on-demand webinar here. We hope you enjoy it!
 

About the speaker:
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Allen Bonde, VP, Research Director, Forrester
Allen leads Forrester's research around the digital experience technology and services stack, focusing on the key strategies and building blocks for operationalizing high-impact, memorable customer interactions to drive growth, build loyalty, and meet accelerating market challenges. His team covers digital service providers, DX platforms, CMS and DAM, PIM, commerce suites, and core SaaS apps and enablers, and he is particularly interested in the role of design thinking, rich media, and AI-based automation in driving engagement and scale of customer-facing apps.