How British Gas Leveraged Quadient Customer Journey Mapping to Evolve from an Energy Business to a Services Provider
Transforming utilities for the 21st Century
In the UK utilities industry, increasing commoditization of utilities is pushing British Gas – UK’s largest energy provider – to strengthen their business by evolving into a home services provider. In addition to services offered, they’ve identified that customer satisfaction is paramount to their future success in service adoption and retention. Their goal is to enhance overall customer experience via optimized, seamless and satisfying customer journeys.
British Gas chose to integrate Quadient® Customer Journey Mapping (CJM) to extend the power of Quadient’s omnichannel communication platform, Quadient Inspire. With CJM, British Gas creates and views in-depth, holistic customer journey maps, gaining insight into customer satisfaction at each touch point and mitigating pain points in real time. The result is a versatile, personalized and consistent business process that improves customer satisfaction.
- Holistic view of journey maps from onboarding to booking essential repairs and changing product holdings
- Quick identification of pain points and mitigation via automated feedback
- Consolidation of multiple templates
- Improved customer satisfaction via rapid creation of new communications
- Improved cross-selling and up-selling