3 customer experience trends transforming insurers’ customer communications
The COVID-19 pandemic has reminded me that predicting the future is quite a fool’s errand. But as I optimistically-albeit cautiously-look at what 2021 may bring, it’s hard to miss some underlying customer experience trends shaking up customer communications in the insurance industry. Most trends point to one outcome–insurers must transform customer communications to genuinely connect, engage and respond to their customers to remain competitive. Check out the three top trends and what you can do about them.