2024 SPARK Matrix for CCM market positioning grid against blue globe background

SPARK Matrix™: Customer Communication Management, 2024

We are proud to announce Quadient's position as Technology Leader on the SPARK Matrix™: Customer Communication Management, Q1 2024 report—our fourth consecutive year positioning as a Leader on a SPARK Matrix™ assessing the CCM market. Produced by global advisory and consulting firm, Quadrant Knowledge Solutions (QKS), the SPARK Matrix™ positions key CCM vendors based on their performance ratings in the categories of Technology Excellence and Customer Impact, in addition to providing in-depth analysis of market dynamics, trends, and the competitive landscape.

Quadient: Leading with Technology Excellence and Customer Impact

While the Technology Excellence category of the SPARK Matrix™ evaluates vendors on criteria such as product vision and roadmap, integration and interoperability, and omnichannel delivery, the Customer Impact category evaluates factors like ease of deployment and use, value proposition, and customer service excellence. Receiving top ratings across these critical performance metrics speaks to the strength of Quadient Inspire’s product strategy, commitment to customer value, and unique competitive advantage, as well as our expanding presence across key industry verticals and regions. 

Download a Complimentary Copy of the 2024 SPARK Matrix™ 

Recognizing how important it is to strategically assess vendor performance and customer satisfaction before investing in a new or replacement CCM platform, Quadient is offering complimentary access to this essential market research. Complete the form at right to download the report and access comprehensive market intelligence, such as:

  • New CCM market dynamics, trends, and technology differentiators 
  • The 11 fundamental capabilities of a high-performance CCM solution
  • Vendor rankings, performance assessment, and competitive analysis 
  • Analyst perspective on Quadient’s defining capabilities and future outlook 

 

Dive into the latest CCM competitive analysis and rankings! Download today.

 

 

SPARK Matrix: Strategic Performance Assessment and Ranking  

Quadrant Knowledge Solutions' SPARK Matrix provides a snapshot of the market positioning of the key market participants. The SPARK Matrix provides a visual representation of market participants and provides strategic insights on how each supplier ranks relative to their competitors, concerning various performance parameters based on the categories of Technology Excellence and Customer Impact. Quadrant’s Competitive Landscape Analysis is a useful planning guide for strategic decision-making, such as finding M&A prospects, partnerships, geographical expansion, portfolio expansion, and more. 

Quadrant Knowledge Solutions 

Quadrant Knowledge Solutions is a global advisory and consulting firm that analyzes the major Customer Communication Management vendors by evaluating their products, market presence, and value proposition. Their analysis results in the annual release of the SPARK Matrix™—a grid that positions vendors based on their Technology Excellence and Customer Impact performance ratings.