Personalization: The Heart of the Customer Experience
How to leverage personalization to make engagements easier, more enjoyable and more fruitful for customers.
66% of businesses view personalization as a defining quality of a customer-centric brand. So why are businesses only just recently beginning to make personalization a top strategic focus? Why do so few organizations deliver legitimately personalized experiences?
This CCW Digital report is aimed at uncovering and eliminating the roadblocks, and empowering organizations to deliver experiences that yield more efficient interactions, more meaningful customer relationships and more desirable business results. In this report, we review:
- Understanding the personalization spectrum
- Overcoming inefficient misconceptions
- The journey to opportunity through personalization
- Challenges on the road to personalization
- Overcoming the challenges of personalization
- How personalization can become the heart of a better experience
The report features insights, anecdotes and perspectives from several leading customer management executives and thought leaders, including Tamir Sigal, Chief Marketing Officer at Quadient.
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