30-minute briefing featuring Forrester hosted by Parcel Pending by Quadient. Scott Compton, Senior Retail Analyst, will review 2021 first half retail’s performance and best practices that drove traffic in stores.

After a crazy 2021 start, the Summer Sales season has kicked it off. And retail industry is under the spotlights with the recent reopening of stores.

On September 16th, at 10 am ET – 4 pm CEST – 3 pm BST, after the summer sales season, Guest Speaker Scott Compton, Senior Retail Analyst at Forrester will cover latest Retail Industry Momentums and share insights on:

  • How were successful the latest sales periods?
  • What have retailers done to drive traffic back to stores?
  • How smart solutions for delivery helped bring more revenue to retailers?
  • The reopening of stores and the new challenges faced
  • Is social distancing influencing traffic flow to retail stores?

About our guest:

 Scott Compton Forrester

A retail e-commerce specialist with over 20 years of experience with direct-to-consumer marketing, Scott Compton’s research focuses on the strategies and technologies for stores and the grocery sector.

Over the past 20 years, Scott Compton has held successful roles at multichannel retailers, brand manufacturers, and CPG companies. He also led an e-commerce strategy practice for over 100 retailers on the Kibo Commerce platform.

He has expertise in customer experience, digital marketing, user experience testing, and conversion enhancements. Lately he is fascinated by advances in AI, automation, personalization, privacy, and how data and insights enhance the customer experience.

Agenda

  1. The impact of Covid:
  • How was retail affected following COVID?
  • Have customers become more comfortable returning to in-store shopping?
  • What technologies and solutions have customers most widely adopted for their delivery needs?
  1. Retail at a glance: How successful were the retail sales periods?
  • Has there been growth or a decline in revenue for retailers during the 2021 sales periods in comparison to the 2020 sales periods?
  • What steps have retailers made to entice customers back in-store?
  • How have smart delivery solutions helped drive new revenue during sales periods?
  1. Reopening of in-store shopping and new challenges – Consumers expect a safe return to in-store shopping
    • How have safety measures affected the in-store shopping experience for customers?
    • Is social distancing influencing traffic flow to retail stores?
    • What positive and negative impacts have safety measures had on retailers?
  2. Supply chain & logistics: The accelerated integration of smart solutions for a safe and modern customer experience
  • Are retailers transforming their brick-and-mortar locations into order fulfillment hubs?  
  • How are increased e-commerce orders affecting the fulfillment of online and in-store deliveries and returns for retailers?
  • What solutions are beneficial to retailers when it comes to in-store and online orders and returns fulfillment?

 

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