Tuesday, Sep 28th 2021 - 8:00am - 8:45am EDT
The future of customer journey orchestration will be in large part digital-first, connected, and enterprise-wide, with growing demand for personalization across brand interactions. Customers will expect cross-brand journey orchestration and frictionless experiences, to help them achieve faster outcomes. In response, enterprises need proactive and personalized interactions and data-driven capabilities in order to predict and adjust future behavior in the moment of interaction.
As a result, standalone customer journey mapping will likely evolve to an integrated ecosystem that enables intelligent customer journey orchestration. This session will help you understand this evolutionary process and plan for how your enterprise can capitalize on it.
- Understand enterprises’ challenges and opportunities around creating connected customer journeys
- Evidence as to why the environment is shifting to the adoption of an intelligence customer journey orchestration approach
- Five future market developments that will drive intelligent customer journey orchestration
- The strategies, processes, and technologies required for enterprise agility and responsiveness to the shift to intelligent customer journey orchestration
Join Quadient's very own Scott Draeger as he co-presents The Future of Customer Journey Orchestration: Building Intelligent, Digital-First Experiences