Webinar: From insurance customer communications to customer engagement: Differentiation in the digital age
Thursday, Dec 2nd 2021 - 2:00 p.m. EST / 11:00 a.m. PST
A great customer experience is made up user-friendly and customer-friendly technology with a continuous focus on mapping, assessing, optimizing, and measuring that experience. This is what allows great brands like Amazon and Zappos to stay ahead of the competition. The challenge is that those experiences set the expectation for all others going forward. Customers who are shopping insurance provider coverage expect that same quality of experience. They might not want to talk to their insurer as much as they do their Alexa app, but they do want choice and to know they are more than just another person in line.
Today, customer-centricity must be a part of your organization’s ethos. The question is how? How do you get a deep understanding of your customer’s journey with your organization? How do you identify and empower the right customer experience initiatives throughout the organization, align your CX strategy to your business strategy, and connect channels across your business to drive a consistent omnichannel experience that allows your organization to respond quickly to regulatory changes, and produce more personalized and cost-efficient customer communications? These are the areas we will be addressing.
Join Mark Breading, SMA (a Research Pro company) and Andrea Tucker, Quadient CXM as they discuss:
- Experience challenges Insurers face today (consumer and commercial)
- 3 ways to rapidly overcome those challenges
- Top CX priorities to focus on in 2022
To register for this webinar, click the link below.