Keeping Print in the Mix in Customer Communications

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Time: 2PM – 3PM ET

Hosted by: WhatTheyThink

For many companies, digital communications promised fast, easy, relevant and more affordable customer communications. But now marketers are realizing that print has a valuable role in the customer communications mix that cannot be underestimated. As a result, the role of print in an omni-channel world is being redefined yet again, with print as a key element. Significantly, Millennials, now the largest population cohort, are more likely to scan their printed mail and less likely to discard it without reading it than other adults!

In this session, we will hear from three organizations who have successfully integrated print into the communications mix with excellent results. They will explain what they do and why, and provide insight into the best ways to integrate print for optimum results. Join us for this important discussion about the future of print in the world of customer communications.