Customer communication is becoming more and more demanding. Customers research and buy online, are connected via mobile devices, like to be treated as individuals and not as numbers and expect convenient digital services. Existing customers expect their purchase history to be taken into account, while potential new customers are in a completely different part of the customer journey.
As a result, companies are challenged not just to deliver communications through new channels, but to keep up with the pace of today's business.
Even today, 55% of companies use paper for their internal processes. It's time to replace paper-based forms and printed documents to save millions of dollars every year for printing, shipping and storage. At the same time, it must be ensured that your company complies with regulations and stays in direct contact with the customer.
At this year's Innovation Day in Cologne, Germany, we'll show you ways to not only introduce digital apps, but to deliver true, complete digital customer experiences.