How British Gas Leveraged Quadient Customer Journey Mapping to Evolve from an Energy Business to a Services Provider

Transforming utilities for the 21st Century

British Gas Customer Experience

Challenge

In the UK utilities industry, increasing commoditization of utilities is pushing British Gas – UK’s largest energy provider – to strengthen their business by evolving into a home services provider. In addition to services offered, they’ve identified that customer satisfaction is paramount to their future success in service adoption and retention. Their goal is to enhance overall customer experience via optimized, seamless and satisfying customer journeys.
 

Solution

British Gas chose to integrate Quadient® Customer Journey Mapping (CJM) to extend the power of Quadient’s omnichannel communication platform, Quadient Inspire. With CJM, British Gas creates and views in-depth, holistic customer journey maps, gaining insight into customer satisfaction at each touch point and mitigating pain points in real time. The result is a versatile, personalized and consistent business process that improves customer satisfaction.
 

Results

  • Holistic view of journey maps from onboarding to booking essential repairs and changing product holdings
  • Quick identification of pain points and mitigation via automated feedback
  • Consolidation of multiple templates 
  • Improved customer satisfaction via rapid creation of new communications 
  • Improved cross-selling and up-selling 


"The utilities industry is going through a transformative period. We’re not only seeing an ongoing shift away from fossil fuels towards renewables, but a greater consumer awareness of that fact. As utilities themselves become highly commoditized, providers need to focus on the additional services we can offer customers, and how to provide the best possible customer experience at all times across all of our offerings. We knew that understanding customers’ journeys and the pain points they face, and addressing those directly, would be essential to giving our customers the proactive and personalized experience they expect and deserve, and ensuring their entire journey with British Gas is stress-free.”

- Adam Firbank, Journey Practice Lead Customer Communications, British Gas


 

Experiência

Experiência

Uma rica história de liderança de classe mundial

Apoiado por Especialistas

Apoiado por Especialistas

Gartner, Forrester e Aspire

Perícia

Perícia

8 bilhões de experiências personalizadas anualmente

Resultados Comprovados

Resultados Comprovados

97% de taxa de satisfação do cliente