Black Friday: A global sales phenomenon

A look into the worldwide success of Black Friday from 2018 to 2021

Black Friday: A global sales phenomenon white paper

Black Friday has gone from a uniquely American sales day to a worldwide sales phenomenon. With each passing year, sales continue to grow as consumers hunt for the best deals on items ranging from tech and clothing to everything in-between.

In this white paper, we take a look at Black Friday between 2018 to 2021 in the US, the UK, and France to determine:

  • How Black Friday has transformed between 2018 and 2020
  • The effects COVID has had on Black Friday
  • How the entrance of new retail processes, such as BOPIS and BOPIL, are changing Black Friday
  • If online shopping will continue to be a consumer favorite
  • What Black Friday in 2021 will resemble when compared to previous years

Download a complimentary copy of the white paper by filling out the form provided. 

Experience

Experience

A rich history of world-class leadership

Backed by the experts

Backed by the experts

Gartner, Forrester, and Aspire

Expertise

Expertise

8 billion personalized experiences annually

Proven results

Proven results

97% customer satisfaction rate