Customer Experience Management (CXM): What, Why and How?

Why small adjustments to your communications strategy may lead to big gains.

customer experience

Where theory meets practice

 

You’ve heard a lot about CXM and how it will help you improve the relevance of the work you do as customer expectations continue to rise. In this video, theory meets practice, as you learn what CXM means to your current Quadient applications, why it’s important to your team and how you can use your existing Quadient technology to increase the value of what you already do within your organisation. 

Some small adjustments in your approach to communication design will make large impacts on your organisation. You already have the tools, skills and discipline to start but we'll point you in the right direction.

Scott Draeger, VP of Customer Transformation at Quadient, shows you how to meet your customer experience goals.


About the speaker:

Scott Draeger

 

 









Scott joined the industry in 1997, after earning a B.A. from University of Nevada, Las Vegas. He started as a document designer using several VDP technologies, before moving to the software side of the industry. He has more than 17 years of experience in the document composition software industry as both a transactional document designer and a software vendor. He earned his EDP and M-EDP certification from Xplor and his MBA in 2007 from the Lake Forest Graduate School of Management.

 

Experience

Experience

A rich history of world-class leadership

Backed by the experts

Backed by the experts

Gartner, Forrester, and Aspire

Expertise

Expertise

8 billion personalized experiences annually

Proven results

Proven results

97% customer satisfaction rate